10 Wooster
Brand Identity created for 10 Wooster, a community of style-obsessed women who lend and borrow clothing from their own curated collections. Members can rent a dress for any occasion, or share their own through an online closet space.
The 10 in the logo, aside from depicting the name of the company, is in the shape of abstracted opened closet doors representing the direct access to the members clothing collection. The logo is also versatile like it's members, letting pattern or photography come through.
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