TrueCar

A new brand identity for the digital automotive marketplace that’s reinventing the experience of shopping for a car.

PROJECT TEAM Partner: Michael Gericke | Associate: Marielle Gross | Designers: Yeryung Ko & Reid Parsekian | Project Manager: Amanda Walter

COLLABORATORS Robin Haueter, strategist & writer | Melenie Flynn, strategist & writer | NiceShit Studios, illustration | Hornet/Moth, animation & motion graphics

Click here, wait to load, and scroll